How is data creating new geographies, scales and structures? This panel examines how data rhetoric, materialities, infrastructures and practices transform as they travel, and explores the effects their travels have. In so doing, it invites researchers to critically site their research on data practices in ways that resist easy mapping. What specific challenges to the spatial imaginary of ethnography, and related notions such as the field or the site, do such spaces pose? This panel challenges participants to highlight the importance of place by illustrating how ethnographers and the ethnographies they write are challenged and stretched by the study of data.